How can you beat winter’s blustering cold and winds this holiday season, without letting your budget take a beating? Take a lesson from history, say the beauty experts at Suave, the personal care brand that’s celebrating its 50th birthday this year.
In the past years, stretching your beauty dollars was as important as it is today. To keep their beauty cool when the north winds blew, savvy gals of the developed a variety of value-wise tricks and techniques. Fifty years later, quality and value are still the keys to a smart beauty routine and to getting the most for your money.
Use these time-tested tips from the past 50 years to help you beat the winter blahs and add a sparkle to your beauty preparations:
- For years, women have known that overzealous heaters can-play havoc with their hair. In the ’30s, oily lotions and potions were’ the best defense against dry hair. Replenish your hair this fall and winter with a moisturizing formula shampoo, followed by a moisturizing conditioner to give winter weary hair extra relief.
- Decades ago, cornstarch helped women feel fresh while wearing bulky cold-weather knits. Today, use an antiperspirant/deodorant to control wetness and odor. Look for an alcohol free formula to provide non-irritating freshness.
- Wintry weather and drying heat often result in chapped, rough hands. Years ago, women used greasy creams to moisturize irritated hands. Today you can soothe your hands by slathering them with an extra relief formula lotion. Slip on a pair of cotton socks for intensive overnight moisturizing.
- Don’t let the winter doldrums bring you down. Perk up a dreary day by adding new fragrance to your hair. Try a strawberry or honeysuckle essence shampoo to give your hair a hint of springtime.
- Outdoor cold and heat can lead to flaky dry patches, especially on your cheeks. Take a page from grandma’s cookbook with this time-tested recipe for a facial scrub. Mix a handful of cornmeal with warm water and rub gently over your face. Rinse with a splash of cool water to leave your face tingly clean. Finish with a vitamin E and lanolin skin lotion to keep skin naturally soft and smooth.
- Remember those terrific highlights your hair had last summer? Bring them back with a soft highlights shampoo and conditioner.
- Years ago, wearing a winter hat resulted in a flat, unattractive hairdo that had to be lacquered back into shape with heavy doses of hairspray and back combing. Today, after you slip off your hood or hat, give your hair a quick fix with a spritz of hairspray or some extra body mousse. With these tips from Suave, the original quality and value brand, it’s easy to look like a fortune without spending one. All it takes is a little ingenuity and a dash of ’30s flair to make these “hot” beauty tips work for you all winter.
