Great Product Direct

(Scarlett Johansson, brand ambassador)

(images from www.dolcegabbanamakeup.com)

Some of you might already know about the new makeup line from Dolce & Gabbana. According to the line’s official website, it is currently only available in Milan’s la Rinascente Duomo, New York’s Saks Fifth Avenue, and London’s Selfridges. Last week, I stopped by the counter in Selfridges and spent some time playing with the colors.

As soon as I came across the first photos of the line some time ago, I was drawn to the luxurious gold cases. However, I wasn’t sure how they would come across in person. (Some gold packaging photographs well but looks much less opulent in person.) At the counter, it was nice to see that the packaging looked as good as it appeared on the website. Compared with YSL’s gold packaging, Dolce & Gabbana’s has no hard edges and conveys a more sensuous feel but it looks equally glamorous.

The launch lineup features essential makeup items, including eyeshadow palettes (quads and duos), mascara, eyeliner, lipsticks, lipliner, lip gloss, powder foundation, bronzer, and nail color.

I was impressed with the soft texture of the eyeshadows. Most colors are either moderately or well pigmented, and they glide (on the back of my hand) very easily. (I never use counter testers on my face.) At the moment, none of the duos or quads took my fancy, but I will definitely keep an eye on future releases.

(Smooth Eye Colour Quad in Stromboli)

Another item that left a fairly positive impression is Perfect Finish Powder Foundation. Available in 12 shades, it has a soft and smooth texture. It seems to impart a subtly luminous finish, and I think it will probably suit those with a drier skin type better. Shade-wise, I think Caramel and Cinnamon are relatively good yellow-toned shades for light-to-medium complexions.

Four of the five Luminous Cheek Color shades are on the warm side, with Provocative being the only cool shade. Hopefully there will be other cool or neutral-to-cool shades in the future.

Both Classic Cream Lipstick and Shine Lipstick have a rich and creamy texture. Shine Lipstick is slightly sheerer and glossier than Classic Cream Lipstick, which has a satiny and subtly glossy finish.

Price-wise (in the UK), Dolce & Gabbana Makeup is in the same category as other designer beauty brands such as Chanel, Dior and YSL. Here are the prices of some of the items:

Smooth Eye Colour Quad: £35
Smooth Eye Colour Duo: £22
Lipsticks (Classic Cream & Shine): £20
Perfect Finish Powder Foundation: £33

(Classic Cream Lipstick)

Overall, this is a promising makeup line and the standard of the current products appears to be good. Dolce & Gabbana obviously wanted the launch to be exclusive, but, with popular Hollywood actress Scarlett Johansson chosen to front the ad campaign and Pat McGrath (one of the world’s best-known makeup artists) sharing application tips on the line’s website, it seems that the line is aiming at a broader appeal. It would also be interesting to see if the line will try to enter the East Asian market, which is not the easiest market to crack due to its sheer competitiveness.

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