Even though the online retail world has made enormous changes in the way that business gets done, there are some strategies from the bricks and mortar world that can be easily and profitably adopted in the ecommerce world as well. You probably already know that coupons are a huge draw both offline and online. According to Comscore, a leading marketing intelligence data collection service, ‘27 million US Internet users visited coupon sites in October 2008, up 33 percent from a year earlier (that is 18 percent of the 148 million Americans who use any coupons in a year). The number of searches conducted using coupon terms also increased by 100 percent from January to September of 2008. On a global basis, there was a 42 percent increase in the number of pages viewed at coupon sites.’ Hopefully you have already implemented a coupon strategy on your own site, including registering your coupon or coupons at one or more of the dozens of coupon consolidating sites available
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A Coupon Lesson From Grocers For Your eCommerce Store
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