There’s been quite a controversy raging in the Canary Islands about the Mission Iceland launch of the No Winter Blues marketing campaign which took place in Reykjavik between 19 – 22 October. I was in Iceland, as the UK member of the press group, reporting on the initiative. The campaign aims to promote the Canary Islands as the preferred Winter Sun destination for Northern Europeans. One hundred Canarian Ambassadors were recruited to travel to Iceland to select one hundred Icelanders to enjoy an expenses paid trip to the Canaries.
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Tamaimos interview me about No Winter Blues: Mission Iceland
